Q&A: MARKETING CLASS – Fisher-Price and Disney have teamed to produce and market the Winnie the Pooh Sing ‘n’ Snore?
Question by Ryan E: MARKETING CLASS – Fisher-Price and Disney have teamed to produce and market the Winnie the Pooh Sing ‘n’ Snore?
Fisher-Price and Disney have teamed to produce and market the Winnie the Pooh Sing ‘n’ Snore doll for toddlers. This use of both brands on the product is an example of:
1. disintermediation.
2. cross-docking.
3. mass customerization.
4. cobranding.
5. outsourcing.
Best answer:
Answer by Chris C
i guess cobranding
Cobranding, absolutely – they’ve joined brands on a single product, putting the power and weight of both their names behind it